Kaboodle is a new and different approach to marketing management software. We started by understanding marketers and how they work. We built an application making it easier to act, faster to launch, simpler to share and is fun to use. Kaboodle supports creativity and makes effective global collaboration a reality.
Kaboodle takes the simple useful communication marketers know from social apps on their phone or iPad – and applies it to global marketing management. Kaboodle embodies a new wave of thinking and new technology to support marketing planning, creation, execution and reporting. It works like no other software out there.
Finally – enterprise marketing technology that works the way marketers work.
What customers want from Kaboodle
Before we started to build Kaboodle we asked our customers what they needed from a new marketing technology tool. This is what they said:
The marketing manager… it’s about managing campaigns simply
Kaboodle has to be the natural way to work together more efficiently to deliver great marketing campaigns. Previously I’ve struggled with marketing technologies that slow me down, create work and are unpleasant to use. Kaboodle should be a breeze to use and enable my team to work closely, creatively and efficiently – using any device. I’d go so far as to say it must be fun to use.”
The marketing leader… it’s about planning and controlling complexity
Kaboodle should make it easy for me to plan, to kick-off and to control major marketing initiatives. I will engage my team globally – get their input and maintain visibility and control as the campaign develops. Superb live reporting would put me in the best position to spot problems, to make fast changes if needed, understand the real campaign delivered and ensure business benefits are maximised.”
The operations manager… it’s about planning and controlling complexity
Kaboodle must allow me to introduce efficiency and good practice into marketing operations with less stress and less investment. It must be adopted by users. It must balance efficient process such as workflow with flexibility and easy integration with other systems. Ideally it will work with and add value to systems we already have to painlessly meet my needs and those of my marketing colleagues.”
The IT professional… it’s about scale, security and integration
Kaboodle will work for me if it is scalable, secure and open. SharePoint 2010 platform offers an open architecture, Rest APIs, security, quality infrastructure, scalability and backup. If you can make the marketing interface flexible and fast to set up and the price is right I’ll be interested. And if the marketing users love its functionality, ease of use and cool UI you could be onto a winner.”
How Kaboodle supports your marketing
Our Beliefs
When we first started planning Kaboodle we identified some core beliefs. We have consistently used them to guide our thinking and our development process. These are the ideas that we think make Kaboodle a bit special.
1. Simplicity
Solutions should be pure.
Uncluttered.
2. Openness
Make it easy to work with other systems.
3. Communicate
Campaign management is all about communication and teamwork.
4. Respect
Our users are experts in what they do. Why force them to do it our way?
5. Creativity
Marketing is part of the creative space. Let’s act like it.
6. Have fun
Marketing work should be fun. Kaboodle must help enable this.
Blog
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Tech Blog:
Testing Our Patience
We’ve diagnosed a task. We’ve been through the estimation. We’ve scheduled it into our development cycles. We’ve created a plan of attack on a whiteboard. We’ve documented it on our internal wiki. We’ve booted up our developer programs and… We’ve …